How VMR Analysis Transforms Cannabis Supply Chains
If you work in cannabis finance, you know the story all too well: razor-thin margins, constant regulatory shifts, discounting wars, and endless spreadsheets that never quite add up. But hidden within the chaos is a signal—a way to make sense of revenue changes and margin leaks. That’s where VMR analysis (Volume, Mix, Rate) comes in. By breaking down your revenue into its core drivers, VMR reveals why performance is shifting, not just what’s happening. And in the cannabis industry, that clarity can be the difference between survival and growth.