The legal cannabis market is evolving fast—and higher THC is leading the charge. This deep dive unpacks how THC potency is reshaping VMR (Volume–Mix–Rate) across mature and emerging state markets, what’s winning on shelves (infused pre-rolls, anyone?), and where growth really lives next: the canna-curious.
If you work in cannabis finance, you know the story all too well: razor-thin margins, constant regulatory shifts, discounting wars, and endless spreadsheets that never quite add up. But hidden within the chaos is a signal—a way to make sense of revenue changes and margin leaks. That’s where VMR analysis (Volume, Mix, Rate) comes in. By breaking down your revenue into its core drivers, VMR reveals why performance is shifting, not just what’s happening. And in the cannabis industry, that clarity can be the difference between survival and growth.
Cannabis MSOs face an uphill battle managing compliance, inventory, and financial data across multiple systems. METRC handles seed-to-sale tracking, Sage Intacct powers accounting, but they don’t natively connect—leaving finance teams buried in spreadsheets and reconciliations. Enter CannaHub: the integration platform designed to unify METRC and Sage Intacct into one seamless, scalable ecosystem.
